Posted on | August 30, 2013 | No Comments
X-Rite Pantone invests in exclusive direct benefits for clients and partners in the plastics industry
- X-Rite Pantone transfers investment from a major plastics tradeshow into direct benefits for clients and partners
- Offerings include free education, exclusive product promotions and workflow efficiency checks
- The overall program is based on personal promotion codes, available through the online platform “World of Plastics”
X-Rite Pantone, the world’s largest designer and manufacturer of color management and communication systems, has transferred the investment from a major plastics tradeshow into direct benefits for clients and partners, converting the time and money that would have been spent at the show directly into free education, exclusive product promotions and workflow efficiency checks. The overall program is available through the online platform “World of Plastics”: www.xrite.com/worldofplastics.
“We believe that as a market leader you have to offer something new to clients from time to time. With the decision to invest in our clients instead of a tradeshow presence we can still be present for our clients and even extend the tradeshow experience, offering them our time, expertise and exclusive product promotions”, explains Francesco Tomasello, VP Sales & Marketing EMEA & South Asia.
Clients on X-Rite Pantone’s World of Plastics gain direct business advantages and monetary benefits that allow them to boost productivity, reduce production waste, ease global color communication and achieve accurate color specification and standardization.
X-Rite Pantone is launching a free eTraining program at the beginning of September, allowing clients to strengthen all the links in their supply chain. The program kicks off with an exclusive Pantone webinar on design and color trends in the plastics industry and will continue with further webinars on color quality, consistency, formulation and online measurement. The webinar service is also available for associations and partners who can run their own webinar, organized and supported by X-Rite Pantone color experts. Registered clients can additionally gain a certificate in color theory through a separate “Understanding the Numbers of Color” eTraining program.
Clients will also have access to free, customer-specific consultancy services for color measurement & efficiency along the workflow. Each X-Rite Pantone team member will be dedicating 80 hours of their time exclusively to clients from the plastics industry, creating real time benefits for registrants to World of Plastics.
X-Rite Pantone has transferred the tradeshow investment into direct monetary benefits for clients, offering exclusive product promotions for products which support the entire plastics workflow, from inspiration and design, to specification, formulation, processing, manufacture, and quality control. Promotions are based on price discounts valid until February 2014, allowing flexibility in the purchasing decision processes of clients.
The whole range of exclusive offers – free eTraining, free workflow consultancy and exclusive product promotions – can only be accessed by registrants of the World of Plastics platform. Registrants will receive a personal promotion code that entitles them to the full range of offerings outlined.
Francesco Tomasello comments: “Plastics is one of our major markets. The program World of Plastics allows us to share best practices, to educate the market and to interact with clients for an extended period and at any time. The extensive program also includes the launch of a new handheld solution, which will be presented exclusively to registrants of the program. Honestly, I think the program is too good to be missed”.